Copywriter/Content Manager

• make research into some technical topics, our audience, and the demand for our services;
• conduct competitor research;
• take an active role in the generation of ideas for new marketing campaigns and content plans;
• write and edit content (it can be different content: case studies, blog posts, analytical articles, presentations, social media posts, and emails);
• optimize content for search engines (SEO);
• manage the editorial calendar and ensure deadlines are met;
• publish the content on multiple sources, including our website, social media pages, our pages on B2B platforms, and others:
• analyze content performance;
• ensure our brand message is solid and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material).

• excellent English at the proficiency level;
• extensive experience in writing and editing both long and short content: blog posts, case studies, white papers, and social media posts;
• experience with different copy formats and writing styles: from headlines to Twitter threads;
• ability to write about complex technical topics in a simple and engaging manner;
  knowledge of SEO and content marketing best practices;
• excellent research skills: ability to investigate the topic, make a thorough analysis of the new topics, understand the audience, and interview our developers;
• excellent analytical skills: ability to understand and prepare marketing reports and presentations;
• understanding web content and its principles;
• understanding of the software development industry;
• self-organization and self-management skills.

As a plus:

• experience with B2B marketing campaigns and content in IT domain for top-tier countries.