- Data Warehousing
- Codebase Enhancement
- Performance Optimization
- Architectural Solution Development
- Cloud Management
TrenDemon
Marketing analytics platform for content efficiency analysis
TrenDemon is a content analytics platform that helps marketers, advertisers, and publishers understand the efficiency of their content pieces in relation to their business goals.
Industry
MarTech
Headquarters
Israel
Website
Visit website
Services we provided
About the Client
TrenDemon is a content marketing analytics platform created by Avishai Sharon in 2013. It serves marketers, advertisers, publishers, and networks, helping them get insights on content efficiency in relation to their goals and make better decisions based on simple, actionable data. The TrenDemon platform maximizes content marketing ROI by providing analytics that customers can use to optimize their content.
Challenge
The company was facing problems with the overall performance and system scalability due to the growing customer base. The technologies, used back in 2013 when the company was founded, had become incompatible with market demands. It was hard to extend and maintain the existing codebase, and for this reason, it was critical to switch to modern technologies like Node.js and .NET Core. Besides, TrenDemon required a skilled team with substantial expertise to work on their data warehouse system, which had to change to keep up with the business developments.
Solution
ElifTech designed and implemented scalable distributed workflows for the processing of large amounts of data. We implemented ETL for data processing in the data warehouse and optimized the general performance by applying additional isolated services and solutions. Our engineers also made overall improvements to the existing functionality for high-load data processing.
As it was hard to extend and maintain the existing code base, we implemented new functionality and improved the distributed systems applying the latest cloud technologies. We also participated in architectural solution development and provided assistance in cloud management.
Features delivered
- Audience Targeting
- Campaign Management
- Categorization/Grouping
- Conversion Tracking
- Gathering Content Insights
- Navigation
- ROI Evaluation
Implemented advanced algorithms and tools within the TrenDemon platform to identify and segment audience groups based on behavior, engagement, and other relevant criteria. This feature enables marketers to tailor their content strategies to meet the specific needs and preferences of their target demographics, leading to more personalized user experiences.
Key results and business value
The project resulted in enhanced scalability, allowing the system to cater to a growing customer base. Utilizing appropriate cloud technologies led to decreased hosting and deployment-related costs. Database cleaning resulted in reduced storage expenses and improved database-related performance operations, and the overall speed of transactions saw a significant boost. The project also positively impacted end-customer retention and allowed TrenDemon to tap into new markets.
