- Mobile App Development
- App’s Core Functionality Development
- Integration with External Services
My Preschool Kit
Mobile app for exercise training and music learning through interactive activities
The project involved the development of the Motion & Music mobile application for My Preschool Kit, an educational company focused on preschool-aged children. The app aimed to combine exercise training and music learning through interactive activities. The Motion & Music app was designed to foster a child's understanding of basic coding principles and musical structures through engaging activities. These activities utilized sounds, colors, shapes, and physical routines to stimulate interaction and learning.
Industry
EdTechHeadquarters
SwedenWebsite
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Services we provided
About the client
My Preschool Kit specializes in creating educational tools for young children, emphasizing learning through play and interaction. The company's mission is to provide innovative solutions that engage children and promote holistic development.
Challenge
The main challenge was to create a mobile app that effectively combined exercise and music learning while catering to the specific needs and capabilities of preschool-aged children. Additionally, the client sought to enhance user engagement and ensure the app aligned with their business model.
Solution
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Mobile App Development
We built the Motion & Music app for iOS and Android with Flutter, ensuring consistent performance across devices. Firebase Analytics powers end-to-end tracking, enabling a data-driven, engaging user experience.
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Core Functionality
We introduced trials, streamlined the UI, added new features, and aligned branding to boost usability, engagement, and learning for kids and families. These updates also generate actionable insights for continuous optimization.
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Analytics
We integrated Firebase Analytics into My Preschool Kit to capture behavior and usage patterns, tracking launches, screen views, taps, and in-app purchases. Using user properties (demographics, interests, engagement), we segmented audiences for targeted analysis and personalized experiences.
Features delivered
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Trial Version Option
Previously, users were required to purchase the app upfront. Now, the app has been adapted to offer a trial version. Users can download the app and access limited features, such as programming the dance and yoga robot with a few movements. If they enjoy the trial and wish to access additional content, they can then make a purchase.
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Simplified Piano Interface
We simplified the piano for kids: notes now scroll horizontally like karaoke, the first note flashes to show where to start, and each correctly played note lights up in sequence to guide them along.
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Dual Functionality in Color and Night Piano
Both the color and night piano activities now feature dual functionality. In addition to playing musical notes, children can also engage with natural shapes, such as berries, while exploring colors. This enhancement adds variety to the activities and enriches the learning experience.
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Flashing Piano Keys
To improve feedback and visibility, the piano keys now flash when children press them. This visual feedback allows children to see where they are pressing, in addition to hearing the sound produced. It enhances the interactive nature of the app and helps children develop a better understanding of musical concepts.
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Added Logotype
The My Preschool Kit logo has been added to the app's opening screen. This integration reinforces the brand identity and creates a cohesive experience for users. Upon launching the app, users are greeted with the familiar logo, establishing a connection with the My Preschool Kit brand.
Key results and business value
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Improved User Engagement
The enhanced features and interactive elements increased user engagement, leading to longer app usage sessions and repeat visits.
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Enhanced Educational Experience
By combining exercise training and music learning in a playful manner, the app effectively promoted cognitive development, motor skills enhancement, and family bonding.
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Strengthened Brand Identity
The integration of the My Preschool Kit logo within the app reinforced the company's brand identity and facilitated brand recognition among users.
Technology we used
Development
