Namely Co

Shopify website design and management system for blanket store

Namely Co, an Australian-based personalized knitwear brand, aimed to elevate its online presence and streamline its operational efficiencies. The brand, known for its high-quality, bespoke knitwear items, faced challenges with its dual-website model (for the USA and Australia markets), manual price management, and inefficient order processing system.

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Services we provided

  • Shopify App Development
  • Website Redesign
  • Price Management Tool
  • Order Management Improvement
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About the client

Namely Co encompasses timeless and modern knit designs. The main focus is to provide customers with individual style, quality, and ethically sourced products.

Challenge

Namely Co operated two websites, one for the USA and another for AU, specializing in personalized knitwear products. They engaged ElifTech with the aim of achieving three primary objectives: redesigning the user interface to enhance visual clarity and user-friendliness; developing a tool for managing price changes across both websites, thereby streamlining operations and reducing manual effort and time consumption; improving the order management system, as the existing process of collecting orders from the websites and forwarding them to the factory for manufacturing and shipping was inefficient.

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Solution

We faced a decision: to develop a comprehensive Shopify plugin or to create an independent service that utilized the API to gather essential information. Initially, this service was designed to search and compile all product listings from two websites, comparing them by their SKU (identical products share the same SKU) for further management. Additionally, we implemented a script allowing our clients to seamlessly transfer orders from the websites directly into a dedicated Google Sheet. This innovation ensures no orders are overlooked, provides complete order details, and offers a more user-friendly and efficient management system.

Features delivered

  • Home Page Layouts

    Tailored designs for the Australian and the United States markets to cater specifically to the preferences and needs of visitors from these regions.

  • Geolocation-Based Functionality

    Integration of geolocation technology to identify the visitor's location and automatically adjust website content accordingly.

  • Dynamically Adjusting Data

    Content, products, and crucial checkout details including shipping options are dynamically altered based on the visitor's geolocated region to provide a personalized shopping experience.

  • Auto Order Screening

    Automated system set up to screen and review orders hourly, ensuring no discrepancies or issues go unnoticed.

  • Weekly Checking for Missing Orders

    Regular weekly audits to identify any missing orders, an essential step for maintaining high customer satisfaction and minimizing fulfillment errors.

  • Notifications

    Notification system that alerts administrators by email of any script errors, streamlining the process of identifying and addressing technical issues swiftly.

  • Managing Products by SKU

    A centralized system for managing and updating the details (such as price and description) of products listed on both the USA and AU websites, simplifying the process of keeping product listings accurate and consistent across different markets.

Key results and business value

Our client was presented with a refreshed design for two websites (USA and AU). This enhancement underscored the product's features, demonstrating its innovative and aesthetic qualities down to the finest detail. Moreover, the development of our product management tool enabled effortless control of pricing across both websites from a single location. Further enhancement came in the form of a newly added script to the management system. This enabled clients to seamlessly transfer orders from the websites to a dedicated Google Sheet. This process previously required manual effort; however, we've effectively automated it. The developed solution eliminates overlooked orders and missed information, offering an easier, more user-friendly experience.

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What happens after you get in touch?

  • Intro call

    During a 30-minute meeting, our domain expert dives into your business and describes the steps for future collaboration.

  • Free discovery workshop

    Together with you, we clarify the requirements and define the user flow, feature list, and project risks. After that, we set up an engagement process to make your journey smooth.

  • Project planning

    Based on the info gathered and your business objectives, we provide the implementation plan, timelines and estimations for your project.