Email marketing is one of the most effective ways to drive sales. And by using a proven email automation strategy, your open and click-through rates can skyrocket. But email automation isn't just about sending emails. It's also about using your data to understand your customers better and giving them the right answers at the right moments.
Every market's competitive and fast-paced nature has made timely and personalized responses to customers' email queries a baseline for success. A recent study revealed that the average time customers are willing to wait for answers to queries is 1 hour or less. What's more, it costs your business lots of money (about $1,641 per employee per year) to sort through emails and provide adequate responses.
So, this is where the AI answer generator comes in to automate the email marketing process, ensuring personalized and fast responses. With an AI answer generator, your sales team can send highly relevant emails customized for each recipient. This increases engagement and conversion rate, as well as decreases the amount of time needed to create personalized content every single day.
This article will discuss how to use ElifMail–an AI answer generator for emails created by ElifTech–to streamline your customer support and increase the effectiveness of your email marketing efforts.
Benefits of Using AI Answer Generator for Your Enterprise Email Marketing
GPT-3 is breaking the internet at this moment. As stated in the OpenAI GPT3 TheVerge research, ChatGPT has been designed to be a self-learning system that can learn from past interactions. The best part about this GPT chat is its versatility regarding use cases. It can be used for different purposes, such as customer support, lead generation, and even in your email marketing efforts.
Email campaigns are designed to reach a large audience of prospects or customers. And we all know how important it is to provide quick, accurate customer responses. However, if you receive many emails each day and need to answer them all immediately, it can be challenging to keep up. And an AI answer generator is a perfect option if you want to automate such tasks while saving time and energy.
At ElifTech, we created ElifMail–enterprise email marketing solution, powered by ChatGPT–which helps you automate the process of responding to customer inquiries so that you can focus on more critical tasks.
Personalize Your Responses
Clients appreciate businesses that provide personalized experiences, and a recent report proves it: 80% of customers are more likely to purchase from companies that care about personalization in their emails.
ElifMail helps to provide better personalized answers to emails from prospects or customers. At the same time, enterprise chat solutions like ElifMail enable you to respond to your clients as fast as possible.
Scale Your Business
ChatGPT also provides you with the ability to scale your business. You can use the AI answer generator as a standalone solution or integrate it with other systems like it was done in ElifMail. This allows you to reach out to more clients, increasing your revenue and enabling you to expand your business.
Boost Your Conversion Rate
As we've seen earlier, an AI answer generator can seamlessly and quickly personalize the answer to each customer inquiry. This significantly increases their engagement and may likely lead to sales. Its easy-to-use interface and advanced features make it a beneficial solution for companies who want to augment their customer engagement level.
ElifMail in Action: Use Case
Chat enterprise solutions, like ElifMail, use ChatGPT-powered text classification to find and group the texts in incoming emails. The model involves tons of sample data, which helps it find patterns, uncover the language behind a message, and generate adequate responses.
ElifMail AI answer generator was created as a solution to improve email marketing for law firms. In ElifTech's case, a law firm received a lot of specific notifications with numerous details about complex legal situations, and most didn't contain adequate contact information. The task was to create a polite response, mentioning several details and offering to sign up for a paid online legal consultation.
There were three possible ways we could have solved this problem in a chat enterprise solution:
- The Easiest: Standard automatic response to all users based on a template.
- The Hardest: Custom AI model trained on similar emails and responses.
- The Medium: Integration with OpenAI API (ChatGPT)
We proceeded with the medium solution. Why did we choose this option as the main one?
Developing a custom enterprise AI chatbot solution for websites requires a lot of data the client didn't have or was not ready to share. The client handled the templates independently, and we used them to compare performance with other models. AI answer generator is a rapidly evolving technology, and even if the results are mediocre now, they will improve 100% over time.
ElifMail's Proof of Concept: How It Looks Like
We had a few templates for email responses; over time, we would add templates for responding to messages from other channels.
Let's analyze the interface on the template called Email Template with Interests.
On this template, the manager could enter the following fields:
- Email - the original email from the prospect, which should include all the necessary basic information;
- Interests - a field in which the manager entered areas that might be of interest to the client;
- Additional info - additional information at the manager's discretion.
We had the following settings for the model itself:
- Creativity level - corresponds to the risk level of the model. How much do we want to get a unique answer or a solid static answer conditionally;
- Max number of tokens - the maximum number of words in this answer;
- A number of examples - the number of proposed answer options from which the manager can choose.
After filling in the fields, the data is overlaid on a hidden Template that can and should be improved depending on analytics and tested regardless of the manager's actions. As a result, we get a ready-made text for any AI answer generator.
After processing, we receive the desired number of responses from the manager. As it is present in the image below, the manager can copy this answer immediately or ask to change/improve the answer.
A completely different model is responsible for changing the answer. However, in this step, the manager can change only the level of creativity.
After the new output processing, the manager received two options (old and new) and could try as many times as needed. By the way, access to the model responsible for changing the result is provided by OpenAI for free (as of 02.07.23).
AI answer generator has yet to offer extensive customization options. And we constantly experimented with our "creativity level" to achieve the best result. In the Open AI documentation, these fields are described:
temperature number Optional Defaults to 1
What sampling temperature to use. Higher values means the model will take more risks. Try 0.9 for more creative applications, and 0 (argmax sampling) for ones with a well-defined answer.
top_p number Optional Defaults to 1
An alternative to sampling with temperature, called nucleus sampling, where the model considers the results of the tokens with top_p probability mass. So 0.1 means only the tokens comprising the top 10% probability mass are considered.
We generally recommend altering this or temperature but not both.
Of course, to get the most accurate response, the most significant factor is prompt. You should spend more time optimizing the questions and forming the correct problem for the model. However, even with the basic template settings for the AI answer generator, it provides a decent response that outperforms the standard template-based approach.
It should be emphasized that regardless of the chosen response model, focus and decision-making should be based only on data. Furthermore, it is advisable to constantly carry out experiments to find ways to improve personalized email responses. Even if AI answer generator or any other model cannot provide a convincing result today, they can still guide managers.
And the main advantage of the built-in scheme of automatic responses is that their results will only improve over time. A manager's double-checking is necessary at the current stage, especially in critical areas. However, even the data on the selected manager's answer, any changes applied, and the audience's reaction will help you better adjust your own model or fine-tune it for ChatGPT tomorrow (which, by the way, is not available yet).
With an email AI answer generator such as ElifMail, you'll spend less time answering repetitive questions and more time improving your business. Using the ElifMail AI answer generator, you can get in touch with more prospects and boost your chances of getting a response.
Instead of spending hours responding to each email, use ElifMail–an enterprise chat solution– to automate the process and concentrate on more critical tasks. Let us know about a project you have in mind.