TrenDemon

Marketing analytics platform for content efficiency analysis

TrenDemon is a content analytics platform that helps marketers, advertisers, and publishers understand the efficiency of their content pieces in relation to their business goals.

Marketing app

Services we provided

  • Data Warehousing
  • Codebase Enhancement
  • Performance Optimization
  • Architectural Solution Development
  • Cloud Management
Web application for content marketing

About the Client

TrenDemon is a content marketing analytics platform created by Avishai Sharon in 2013. It serves marketers, advertisers, publishers, and networks, helping them get insights on content efficiency in relation to their goals and make better decisions based on simple, actionable data. The TrenDemon platform maximizes content marketing ROI by providing analytics that customers can use to optimize their content.

Challenge

The company was facing problems with the overall performance and system scalability due to the growing customer base. The technologies, used back in 2013 when the company was founded, had become incompatible with market demands. It was hard to extend and maintain the existing codebase, and for this reason, it was critical to switch to modern technologies like Node.js and .NET Core. Besides, TrenDemon required a skilled team with substantial expertise to work on their data warehouse system, which had to change to keep up with the business developments.

Solution

ElifTech designed and implemented scalable distributed workflows for the processing of large amounts of data. We implemented ETL for data processing in the data warehouse and optimized the general performance by applying additional isolated services and solutions. Our engineers also made overall improvements to the existing functionality for high-load data processing.

As it was hard to extend and maintain the existing code base, we implemented new functionality and improved the distributed systems applying the latest cloud technologies. We also participated in architectural solution development and provided assistance in cloud management.

Web application for content marketing

Features delivered

  • Audience Targeting

    Implemented advanced algorithms and tools within the TrenDemon platform to identify and segment audience groups based on behavior, engagement, and other relevant criteria. This feature enables marketers to tailor their content strategies to meet the specific needs and preferences of their target demographics, leading to more personalized user experiences.

  • Campaign Management

    Developed a comprehensive campaign management system allowing users to streamline the creation, deployment, monitoring, and optimization of multiple marketing campaigns from a single interface. This module is designed to provide the necessary flexibility and control to manage various aspects of marketing campaigns effectively.

  • Categorization/Grouping

    Enhanced the platform's capability to categorize and group content and user interactions. This system enables marketers to understand and organize information based on predetermined categories or dynamic groupings, simplifying the data sorting and actionability process.

  • Conversion Tracking

    Provided robust conversion tracking tools to measure the effectiveness of campaigns and content. This feature ensures that all user actions, from form submissions to product purchases, are tracked and attributed to the appropriate campaign, giving clear insights into what drives conversions.

  • Gathering Content Insights

    Integrated sophisticated data analysis methods to collect deep insights into content performance. These insights include understanding how different content pieces contribute to user engagement, conversions, and overall campaign success, thus informing future content strategies.

  • Navigation

    Offered enhancement in the platform's navigational structure to facilitate an intuitive and user-friendly experience. This includes optimizing user flows within the TrenDemon platform, making it easier for users to access the necessary tools and data for decision-making.

  • ROI Evaluation

    Created advanced ROI evaluation metrics and reporting tools to analyze the return on investment for each piece of content, campaign, or marketing activity. These tools help marketers justify their content marketing spend with concrete performance data and make informed decisions to optimize their strategies for better yields.

Key results and business value

The project resulted in enhanced scalability, allowing the system to cater to a growing customer base. Utilizing appropriate cloud technologies led to decreased hosting and deployment-related costs. Database cleaning resulted in reduced storage expenses and improved database-related performance operations, and the overall speed of transactions saw a significant boost. The project also positively impacted end-customer retention and allowed TrenDemon to tap into new markets.

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  • Intro call

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  • Free discovery workshop

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