Marketing Analytics Platform for Content Efficiency Analysis

Israel svgIcon MarTech

TrenDemon is a content analytics platform that helps marketers, advertisers, and publishers understand the efficiency of their content pieces in relation to their business goals.

# - marketing_automation
# - data_warehouse
# - content_marketing

Pain Points Solved:

  • lack of means to objectively analyze content efficiency
  • no actionable data for accurate marketing decision-making and content optimization
  • hardly extendable and maintainable codebase
  • problems with the scalability and performance due to the growing customer demand
  • legacy system and outdated platform functionality
  • data warehouse not able to fulfill business goals

the Client

TrenDemon is a content marketing analytics platform created by Avishai Sharon in 2013. It serves marketers, advertisers, publishers, and networks, helping them get insights on content efficiency in relation to their goals and make better decisions based on simple, actionable data.

The TrenDemon platform maximizes content marketing ROI by providing analytics that customers can use to optimize their content.


The company was facing problems with the overall performance and system scalability due to the growing customer base. The technologies, used back in 2013 when the company was founded, had become incompatible with market demands. It was hard to extend and maintain the existing codebase, and for this reason, it was critical to switch to modern technologies like Node.js and .NET Core.

Besides, TrenDemon required skilled professionals with substantial expertise to work on their data warehouse system, which had to change to keep up with the business developments.


ElifTech designed and implemented scalable distributed workflows for the processing of large amounts of data. We implemented ETL for data processing in the data warehouse and optimized the general performance by applying additional isolated services and solutions.

Our engineers also made overall improvements to the existing functionality for high-load data processing. As it was hard to extend and maintain the existing code base, we implemented new functionality and improved the distributed systems applying the latest cloud technologies.

We also participated in architectural solution development and provided assistance in cloud management.

Features Developed

  • audience targeting
  • campaign management
  • categorization/grouping
  • conversion tracking
  • gathering content insights
  • navigation
  • ROI evaluation


We extended TrenDemon’s technological capabilities by defining performance bottlenecks and eliminating them. As a result of performance assessment and enhancement, the system can now support the growing customer base. Hosting and deployment-related expenses have decreased as a result of applying the right, latest cloud technologies (SQS, Batch, Lambda).

With database cleaning, the storage expenses were reduced as well, and database-related performance operations improved. Our engineers were also able to increase the overall speed of transactions.

The project implementation had a positive impact on the end-customers retention and opened for TrenDemon new markets.

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  • 2

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  • 3

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