Recreogo

Rental and booking management platform

ElifTech completed a tech project for Recreogo, a booking management software created for recreational rental businesses. The project aimed to streamline operations by providing online scheduling, payment processing, inventory management, and real-time availability updates.

Recreogo's key developed feature is the real-time availability display, integrated with a booking calendar linked to the business's inventory. This allowed customers to conveniently select their desired rental dates and instantly check the availability of rental equipment.

Industry

Booking
Headquarters

US
Website

Visit website

Services we provided

Support in Development Process
User Interface Redesign
UI Prototyping
Creating User Flows and Product UX
Email Marketing Design
Platform Design
Landing Page Design
Dashboard Design
Integration with External Services

Before

After

About the сlient

Recreogo is a booking management software built specifically for recreational rental businesses. With a focus on streamlining operations and simplifying the booking process, Recreogo offers a comprehensive solution that encompasses online scheduling, payment processing, and real-time availability updates. By leveraging technology, Recreogo aimed to provide a user-friendly platform enabling businesses to showcase their inventory, offer dynamic pricing and facilitate seamless customer bookings.

Challenge

Recreogo’s existing software had been developed using outdated approaches, resulting in a considerable amount of hard-to-maintain code. Additionally, the user interface and design were inconsistent and outdated, negatively impacting the user experience. Recreogo also required assistance with email marketing newsletters and integrating with external services.

Solution

Support in Development Process

To tackle Recreogo’s legacy, hard-to-maintain code, ElifTech audited the codebase, prioritized improvements, and supported implementation, delivering a smooth rollout that reduced downtime and improved efficiency.
User Interface Redesign

ElifTech built a unified design system, components, principles, icons, content/pattern guidelines, typography, and colors, delivering a modern, consistent UI. We also made it fully responsive for a seamless experience on desktop, tablet, and mobile.
UI Prototyping

ElifTech utilised UI prototyping techniques to create interactive and realistic representations of the software's user interface. UI prototypes allowed stakeholders to visualize and experience the software's functionality and flow before implementation. This facilitated early feedback and refinement, ensuring the final design met the desired objectives.
Creating User Flows and Product UX

ElifTech focused on creating intuitive user flows and enhancing the overall user experience (UX) of the software. By conducting user research and employing best practices in UX design, they ensured that the booking process and other functionalities were user-friendly, reducing friction and increasing customer satisfaction.
Email Marketing Design

To improve Recreogo's email marketing efforts, ElifTech worked on designing and developing marketing email newsletters. The team created visually engaging and responsive email templates aligned with Recreogo's branding and integrated the Mailgun service to handle email delivery.
Landing Page Design

Recognizing the significance of a well-designed landing page, ElifTech developed a visually compelling and informative landing page for Recreogo. The landing page highlighted the software's key features, benefits, and value proposition, effectively capturing the attention of potential customers and encouraging them to explore further.
Integration with External Services

We integrated key external services for Recreogo, migrating hard-coded email templates to Mailgun for better customization/deliverability and moving payments from Braintree to Stripe to enhance security and streamline processing.

Features delivered

Migrating from Braintree Payment System to Stripe

This transition to Stripe allowed for more secure and reliable payment processing, ensuring a seamless checkout experience for customers.
Payment Refund

The software was equipped to process payment refunds, enabling businesses to handle refund requests efficiently and accurately.
Payment with Saved Card

The software incorporated the functionality for customers to save their payment information, enabling quicker and more convenient checkout for repeat bookings.
Invoice Editing and Price Change

Recreogo allowed businesses to modify invoices and adjust prices as needed, providing flexibility and customization options.
Migrating from Code Email Templates to Mailgun Templates

By migrating to Mailgun templates, the software improved email deliverability and customization options, enhancing the effectiveness of email communication.
Vin Numbers

The inclusion of Vin Numbers facilitated the tracking of rental equipment, ensuring accurate records and efficient inventory management.
Migrating High Load API Endpoints to New V2 .NET Core 6 App Service

This migration improved the performance and scalability of the software's API endpoints, enabling better handling of high volumes of requests.
Promocodes

The software integrated promotional code functionality, allowing businesses to offer discounts and incentives to customers.
Rental History Table

Introducing a rental history table enabled businesses to track and review past rentals, facilitating better customer service and analytics.
Improved Reporting and Statistics

ElifTech enhanced the reporting and statistical capabilities of the software, providing businesses with valuable insights and data to optimize their operations and make informed decisions.

Key results and business value

Improved Code Quality and Maintainability

ElifTech significantly improved the software's codebase. The code became more efficient, readable, and maintainable, making it easier for developers to understand, update, and enhance the software in the future. This reduced development time and costs associated with maintaining and troubleshooting the software.
Streamlined Booking Process

Real-time availability, dynamic pricing, and an intuitive flow streamlined bookings: businesses showcase inventory, customers pick dates and see instant availability, reducing effort and boosting bookings and revenue for recreational rentals.
Enhanced User Experience (UX) and User Interface (UI)

The redesigned UI and design system made the product intuitive, consistent, and responsive, streamlining workflows and lifting customer satisfaction, engagement, and conversions.
Effective Email Marketing Campaigns

With the designed marketing email newsletters and the integration of Mailgun templates, Recreogo improved its email marketing efforts. The integration with Mailgun ensured reliable email delivery, further enhancing the effectiveness of marketing communication.
Efficient Payment Processing and Management

We migrated from Braintree to Stripe and added refunds and saved-card payments, streamlining checkout and strengthening payment management, improving financial operations and customer satisfaction.