flyby.shop

E-commerce platform to purchase products for pickup on the way home

ElifTech took on the project of the development of flyby.shop, an e-commerce platform that provides convenience to commuters by allowing them to purchase products for pickup on their way home. Flyby.shop platform utilized a website and mobile application for consumers to place their orders. It is a versatile system that supports various business models, including B2B, B2C, and marketplaces, across multiple customer touch points. The project aimed to attract customers, providers, and operators while expanding the platform's functionality.

Industry

E-commerce
Headquarters

Austria
Website

Visit website

Services we provided

E-commerce Platform Development
User Interface Design
User Experience Design
Product Provider Management
Delivery Management
Third-Party Integrations
Automation

About the client

Viabirds is a company seeking to create an innovative e-commerce platform that caters to the unique needs of commuters. They envisioned a solution allowing customers to conveniently pick up products on their way home through strategically located pickup stations. By providing this non-traditional approach to e-commerce, Viabirds aimed to offer a time-saving and efficient shopping experience for their target audience.

Challenge

One of the primary challenges for ElifTech was to create a logical system for the e-commerce platform integrated with pickup stations, implementing a "flyby system" where customers can pick up products at designated stations. This required synchronizing the flyby pickup stations with the platform's backend, enabling real-time updates on product availability, order management, and pickup coordination.

In addition, ElifTech had to develop a complete e-commerce platform and integrate a specific payment system. This involved creating a user-friendly interface for customers to browse products, place orders, and manage their transactions. The platform needed to be robust, scalable, and capable of handling a significant volume of transactions and data. Additionally, the platform's launch was planned within a specified timeframe, necessitating successfully balancing complex features and integrations with project deadlines.

Solution

E-commerce Platform and Full Management of Flyby Stations

ElifTech built a modular e-commerce hub on Spryker Cloud Commerce OS for products, orders, and transactions. We also developed and integrated flyby-station management, syncing stations with the backend for real-time availability, order/pickup coordination, and status/inventory monitoring, bridging the online marketplace with physical pickup points.
UI/UX Design

We engineered the frontend for effortless UX, intuitive navigation, quick product discovery, and a smooth shopping flow. A refreshed Spryker design brings a modern, visually engaging interface that stays current.
Product Provider Management and Validation

Within the platform, ElifTech integrated a crucial feature that allowed for the efficient addition and management of product providers. This involved a meticulous validation process to ensure that providers met the necessary criteria for listing their products on the platform. This feature not only maintained quality control but also expanded the platform's offerings.
Product Juggling and Pre-Ordering

We implemented “product juggling” to bridge stockouts: if an item is unavailable, customers can pre-order seamlessly, and the system auto-fulfills as soon as inventory is replenished, preserving sales and boosting satisfaction.
Home Delivery and Time Slot Selection

The platform incorporated an intuitive home delivery feature, allowing users to choose convenient time slots for receiving their orders. This feature catered to the preferences and schedules of customers, enhancing the overall shopping experience and convenience.
Integration with External Providers and Catalogs

ElifTech implemented a seamless integration mechanism with external product providers and their catalogs. Whenever a customer purchases a product from a specific catalog, the system automatically integrates with the respective provider. This ensured the availability and fulfillment of the chosen product, regardless of its origin.
Automation and Back Office Efficiency

TWe automated key workflows in Spryker and moved routine tasks to the back office, letting admins manage operations independently, saving time, reducing errors, and improving reliability.
Integration of the Payment System

ElifTech integrated Unzer into FlyBy to enable secure, flexible payments for both consumers and providers. Multiple payment methods improve checkout convenience and security while streamlining financial operations for operators.
Email Automation

We automated user verification, password resets, personalized messages, feedback collection, and order/status emails. Customers get instant confirmations and updates, while operators and providers receive alerts for new orders and inventory changes.

Features delivered

Flutter App (Spryker Glue API)

ElifTech built a consumer Flutter app that connects to Flyby.shop via the Spryker Glue API. Shoppers can browse products, place orders, and manage accounts on their phones, with a fast, consistent experience across devices.
Web (Spryker) flyby.shop

ElifTech extended Spryker to launch flyby.shop, a user-friendly web portal for seamless online shopping. It’s accessible from any desktop browser and stays in sync with the mobile app for a smooth, cross-device experience.
FlyBy Station Controller Software Web

ElifTech built a web app for FlyBy Station operators, their central hub for real-time management. Operators can monitor stations, manage inventory, and coordinate pickups from any internet-connected device.
Operator Portal Web (Spryker) flyby.shop/operator

ElifTech embedded an Operator Portal into flyby.shop (flyby.shop/operator), giving operators real-time tools to manage stations, monitor performance, and maintain consistent control across locations, from any web-enabled device.
Portal Web (Spryker) flyby.shop/provider

ElifTech built a provider portal at flyby.shop/provider where vendors manage listings, inventory, and customer interactions, streamlining product onboarding and collaboration across the FlyBy ecosystem.

Key results and business value

Increased Customer Convenience

The introduction of the Flyby pickup system and home delivery option brought a new level of convenience to customers. By allowing customers to pick up their ordered products at designated Flyby stations during their commute or choose home delivery with flexible time slots, the platform enhanced the overall customer experience.
Expanded Product Offering and Provider Base

Through integrating external providers and their catalogs, Viabirds expanded its product offering, enabling customers to access a wider range of products from various providers.
Streamlined Operations and Reduced Manual Work

The automation of various processes within the platform, coupled with the transfer of administrative tasks to the back office, resulted in streamlined operations. This automation reduced the need for manual intervention, decreasing the potential for errors and increasing operational efficiency.
Improved User Interface and Experience

The efforts of the frontend developers to enhance the Viabirds website interface resulted in a more user-friendly platform. The improved design and usability considerations made it easier for customers to navigate, search for products, and complete purchases.
Business Growth

Enhanced convenience, broader offerings, streamlined ops, and a better UX fueled growth. With a scalable, efficient platform, Viabirds seized new opportunities, expanded its footprint, and achieved sustainable revenue gains.